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59

retinol body lotion

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 81Conversion 54Competition 40Returns 99Price range 64Avg price 75Brand share 46Review moat 23Quality gap 76

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Great+74.1%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.08

avg listing price — sweet spot $15–$100

Price range

Good£7.76–£27.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£152K

£152K/yr · 228K searches

Review moat

Bad6,831.65

avg incumbent reviews — the moat a new listing must climb

Search terms