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refy mascara
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£687K£687K/yr · 705K searches
Review moat
Bad7,251avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.29–£9.12cheapest to priciest tracked listing — scored on the share inside $15–$100