59
reef safe sunscreen
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Growth
Great+92.7%90-day search growth — must beat 0% to launch
Avg price
Good£14.09avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£324K£324K/yr · 214K searches
Review moat
Okay2,465.11avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.60–£19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand