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red wig
Skip itSoft demand (-31.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£4.69–£38.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,281.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.13avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad£64K£64K/yr · 189K searches
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
Signals Quality Gap