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red shampoo
Skip itPrices mostly outside the sweet spot ($3.96–$16.27) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good795.14avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.93avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 83K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.96–£16.27cheapest to priciest tracked listing — scored on the share inside $15–$100