57
red nails
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good542.09avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.09avg listing price — sweet spot $15–$100
Market size
Bad£24K£24K/yr · 115K searches
Price range
Bad£2.34–£10.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand