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red nail polish
Skip itPrices mostly outside the sweet spot ($2.10–$9.58) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£109K£109K/yr · 193K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad17,443avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.55avg listing price — sweet spot $15–$100
Price range
Bad£2.10–£9.58cheapest to priciest tracked listing — scored on the share inside $15–$100