46
red lipstick
Skip itPrices mostly outside the sweet spot ($2.59–$7.79) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£126K£126K/yr · 270K searches
Review moat
Bad6,094.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.09avg listing price — sweet spot $15–$100
Price range
Bad£2.59–£7.79cheapest to priciest tracked listing — scored on the share inside $15–$100