50
red hair dye
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($4.16–$16.21) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good£290K£290K/yr · 823K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad4,920.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Price range
Bad£4.16–£16.21cheapest to priciest tracked listing — scored on the share inside $15–$100