50
red eyeshadow
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.73–$13.65) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Review moat
Good1,476.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.49avg listing price — sweet spot $15–$100
Market size
Bad£24K£24K/yr · 47K searches
Price range
Bad£2.73–£13.65cheapest to priciest tracked listing — scored on the share inside $15–$100