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rare beauty blush
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£17.93avg listing price — sweet spot $15–$100
Price range
Good£4.88–£26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,598.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£42K£42K/yr · 269K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand