45
rainbow
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good888.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Price range
Bad£0.64–£17.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£26K£26K/yr · 148K searches