54
purple shampoo and conditioner for blonde hair
Worth a lookShows low returns (0.0%), but a deep review moat (4,196 avg reviews) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£196K£196K/yr · 194K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Price range
Okay£1.21–£21.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,195.68avg incumbent reviews — the moat a new listing must climb