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purple hair spray colour for kids
Skip itSoft demand (-58.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Great348.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay£243K£243K/yr · 351K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£6.83avg listing price — sweet spot $15–$100
Growth
Bad-58.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.78–£10.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap