50
purple hair mask
Worth a lookShows low returns (0.1%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.48–£31.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Review moat
Okay3,793.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 91K searches