50
purple hair dye
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($4.76–$16.32) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Okay£241K£241K/yr · 1.1M searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,258.74avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.13avg listing price — sweet spot $15–$100
Price range
Bad£4.76–£16.32cheapest to priciest tracked listing — scored on the share inside $15–$100