44
purito
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Market size
Good£494K£494K/yr · 365K searches
Avg price
Okay£11.22avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,520.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£8.26–£15.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand