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pureology shampoo
Skip itSoft demand (-8.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.97–£26.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£197K£197K/yr · 244K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,340.26avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.30avg listing price — sweet spot $15–$100
Growth
Bad-8.4%90-day search growth — must beat 0% to launch