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proshield plus skin protectant
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£20.82avg listing price — sweet spot $15–$100
Price range
Great£9.55–£53.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great400.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay£232K£232K/yr · 42K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf