51
princess
Worth a lookShows low returns (0.5%), but weak search conversion (1.6%) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£1.77–£135.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.29avg listing price — sweet spot $15–$100
Review moat
Okay2,833.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay£173K£173K/yr · 806K searches
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale