46
primer
Skip itPrices mostly outside the sweet spot ($3.34–$8.55) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.8M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad17,965.43avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£3.34–£8.55cheapest to priciest tracked listing — scored on the share inside $15–$100