45
pressed powder
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£2.23–£21.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Review moat
Bad13,128.63avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.39avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 151K searches