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powder puff
Skip itPrices mostly outside the sweet spot ($2.20–$4.42) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,394.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£184K£184K/yr · 412K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£3.20avg listing price — sweet spot $15–$100
Price range
Bad£2.20–£4.42cheapest to priciest tracked listing — scored on the share inside $15–$100