40
powder foundation
Skip itPrices mostly outside the sweet spot ($2.26–$9.57) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,275.47avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.90avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 223K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£2.26–£9.57cheapest to priciest tracked listing — scored on the share inside $15–$100