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56

pomade

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 38Conversion 81Competition 33Returns 99Price range 70Avg price 58Brand share 37Review moat 32Quality gap 65

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Price range

Good£6.94–£34.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£537K

£537K/yr · 497K searches

Avg price

Good£12.90

avg listing price — sweet spot $15–$100

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,274.67

avg incumbent reviews — the moat a new listing must climb

Search terms