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plumping lip balm
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£17.78avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.31–£41.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,269.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£76K£76K/yr · 170K searches
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand