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plum eyeliner
Skip itPrices mostly outside the sweet spot ($3.12–$11.47) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,507.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 137K searches
Avg price
Bad£4.92avg listing price — sweet spot $15–$100
Price range
Bad£3.12–£11.47cheapest to priciest tracked listing — scored on the share inside $15–$100