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pink wig
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.63–£36.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay1,601.28avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Okay£11.20avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£90K£90K/yr · 293K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Signals Quality Gap