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pink shampoo
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Review moat
Good851.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.53–£23.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.58avg listing price — sweet spot $15–$100
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 231K searches
Brand share
Bad96%top-5 brand share — brand-locked demand