43
pig
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Review moat
Good675.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.05avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.01–£16.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£19K£19K/yr · 186K searches
Signals No Dominant Brand