45
piercing kit
Skip itPrices mostly outside the sweet spot ($4.39–$13.83) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great188.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.53avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 270K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.39–£13.83cheapest to priciest tracked listing — scored on the share inside $15–$100