48
phyto
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great381.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.33avg listing price — sweet spot $15–$100
Price range
Great£6.62–£48.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 22K searches
Brand share
Bad99%top-5 brand share — brand-locked demand