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pheromone perfume
Worth a lookShows beatable incumbent ratings (3.6★), but a small market ($46K/yr) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Good+35.3%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,991.4avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.17avg listing price — sweet spot $15–$100
Price range
Okay£3.02–£21.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£46K£46K/yr · 176K searches