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pheromone perfume for men
Worth a lookShows low returns (0.5%), but soft demand (-29.7% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great£19.88avg listing price — sweet spot $15–$100
Price range
Great£5.31–£77.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,969.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 160K searches
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Signals Quality Gap