40
petroleum jelly
Skip itPrices mostly outside the sweet spot ($1.28–$14.71) — this niche doesn't clear our bar today.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay£210K£210K/yr · 167K searches
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,470.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.26avg listing price — sweet spot $15–$100
Price range
Bad£1.28–£14.71cheapest to priciest tracked listing — scored on the share inside $15–$100