58
peter thomas roth
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£15.79avg listing price — sweet spot $15–$100
Price range
Good£5.53–£35.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£338K£338K/yr · 385K searches
Review moat
Okay2,330.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-54.6%90-day search growth — must beat 0% to launch