40
personalised make up bag
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great464.43avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay£2.48–£21.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.76avg listing price — sweet spot $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£9K£9K/yr · 137K searches
Signals Low Review Barrier