36
peroxide 40 vol
Skip itPrices mostly outside the sweet spot ($1.32–$9.45) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,961.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£68K£68K/yr · 78K searches
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.90avg listing price — sweet spot $15–$100
Price range
Bad£1.32–£9.45cheapest to priciest tracked listing — scored on the share inside $15–$100