36
peroxide 20 vol
Skip itPrices mostly outside the sweet spot ($1.52–$9.46) — this niche doesn't clear our bar today.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Okay2,765.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.24avg listing price — sweet spot $15–$100
Market size
Bad£65K£65K/yr · 47K searches
Price range
Bad£1.52–£9.46cheapest to priciest tracked listing — scored on the share inside $15–$100