50
perm rods
Worth a lookShows beatable incumbent ratings (4.1★), but prices mostly outside the sweet spot ($3.30–$11.20) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great397.29avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.07avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 121K searches
Price range
Bad£3.30–£11.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand