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perm lotion
Skip itSoft demand (-16.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great446.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.96–£27.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.50avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£85K£85K/yr · 84K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand