52
perm kit
Worth a lookShows low returns (0.4%), but soft demand (-16.3% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good723.16avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.46–£27.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£300K£300K/yr · 341K searches
Avg price
Okay£10.97avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-16.3%90-day search growth — must beat 0% to launch