50
perfume stand
Worth a lookShows low returns (1.2%), but soft demand (-33.8% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£12.43avg listing price — sweet spot $15–$100
Review moat
Good1,368.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.75–£24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£190K£190K/yr · 750K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.8%90-day search growth — must beat 0% to launch