55
perfume set
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($6.13 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Market size
Good£515K£515K/yr · 1.9M searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£0.83–£26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,567.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.13avg listing price — sweet spot $15–$100