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perfume oil
Skip itSoft demand (-9.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.24–£27.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,753.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.55avg listing price — sweet spot $15–$100
Market size
Okay£203K£203K/yr · 573K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-9.6%90-day search growth — must beat 0% to launch