50
perfume gift sets women
Worth a lookShows low returns (0.4%), but weak search conversion (0.3%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Avg price
Great£22.28avg listing price — sweet spot $15–$100
Price range
Great£4.81–£73.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,824.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad£83K£83K/yr · 1.2M searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale