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perfume for women gift sets
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,903.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£8.32avg listing price — sweet spot $15–$100
Market size
Bad£13K£13K/yr · 72K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
Price range
Bad£4.81–£14.20cheapest to priciest tracked listing — scored on the share inside $15–$100