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perfume for girls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good£719K£719K/yr · 901K searches
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.92avg listing price — sweet spot $15–$100
Price range
Okay£5.52–£24.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,163.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand