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paw paw ointment
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Great435.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay£119K£119K/yr · 219K searches
Price range
Bad£2.59–£18.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand