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pastel pink hair dye
Worth a lookShows low returns (0.1%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,095.26avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.13avg listing price — sweet spot $15–$100
Price range
Bad£4.48–£18.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£60K£60K/yr · 95K searches